About us

21mil is a Netherlands-based merchandise specialist dedicated to designing, producing, and selling merchandise for Bitcoin influencers. Our journey began with a collaboration with PlanB (@100trillionUSD), the creator of the Stock To Flow model. More recently, we partnered with @TheRationalRoot, further expanding our reach within the Bitcoin ecosystem.

The name 21mil reflects the fixed supply of Bitcoin, 21 million, highlighting our deep connection to Bitcoin.

Interested in collaborating? Visit our contact page to get in touch. We’re always open to exploring new partnerships with individuals and brands!